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BetaDot » China DVD
China Tests $1 DVDs

In an attempt to ward off video piracy in China, Warner Home Video has begun testing sales of the DVD of the Leonardo di Caprio film “The Aviator” for just 12 yuan.  Which translates to only about $1.50.



The “simple pack” edition of the movie, which is packaged in a cardboard folder as opposed to a plastic DVD box, went on sale earlier this month in selected Chinese cities, Christine Hu, CAV Warner public relations manager told the Financial Times.
The Chinese market is obviously enormous, but piracy problems and governmental regulations have made it difficult for movie studios (to say nothing of software companies).  Whether this will help remains to be seen; bloggers have been more concerned about the message this sends to American customers.

Summary

In an attempt to ward off video piracy in China, Warner Home Video has begun testing sales of the DVD of the Leonardo di Caprio film “The Aviator” for just 12 yuan. Which translates to only about $1.50.


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