Vonage is taking a step ahead of its competitors by offering free internet phone calls on mobile phones. Recent partner, The Cloud, which operates thousands of wireless internet hotspots across London is setting Vonage up in airports, stations, and pubs all over London.
Experts say it could ’significantly change’ the market and force mobile phone companies to offer similar services.
The service is the first in Britain to offer mobile internet calls. Currently, other than a recent product from Skype, users are restricted to plugging a handset into their computers to make use of VoIP technologies.
To use the new service, consumers buy a mobile phone that can wirelessly connect to an internet hotspot.
The service will offer free calls anywhere in Britain and Ireland. Experts welcomed the move, claiming internet calls were set to change the phone industry.
‘This is very significant,’ said Jan Dawson of Ovum, a telecoms analyst. ‘It seems the service is very user-friendly. Every mobile phone network will be working on something similar but Vonage is the first there.
‘The mobile networks are worried but they will have the ability to link this with their network, so that when you walk out of a hotspot you automatically change to the traditional mobile phone network. That will give them a huge advantage.’
The Cloud has signed deals to cover the boroughs of Kensington & Chelsea, Camden and Islington.
Later this year The Cloud will deploy a ground-breaking ‘wi-fi’ network across the City, all of which will be accessible to Vonage users.
Kerry Ritz, managing director of Vonage UK, said: ‘Enabling users to make telephone calls while on the move is the inevitable next stage of the VoIP revolution. Vonage’s partnership with The Cloud will provide our customers with the ability to make cheap voice calls while on their travels.
‘For small and medium businesses, where controlling telecommunications costs is important, the service will be a great way of staying in touch while out of the office.’
…Experts say it could ’significantly change’ the market and force mobile phone companies to offer similar services…
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