In an advertising move typical of the market, Vonage, already powerful image on the Web, television, and in retail outlets, has signed on to sponser the 131st running of the Preakness Stakes, the second race of the coveted Triple Crown, set to be run on May 20th at Maryland’s historic Pimlico Race Course.
Under the sponsorship agreement, Vonage will be included in commercial advertising for the Preakness as well as the live broadcast’s of both the Preakness and this weekend’s Kentucky Derby. Vonage also will sponsor the “Countdown to the Preakness Stakes” ticker on NBC Sports’ Web site — NBC will broadcast both events live.
“The Preakness is an annual tradition that has acquired a very loyal and devoted fan base and Vonage is excited to be associated with one of the premier events in thoroughbred racing,” said Michael Tribolet, President of Vonage America Inc.
This is a prime advertising opportunity for Vonage; the Preakness ranks as one of the largest single-day sporting events in the country with over 100,000 attending six of the last seven years — last year’s race set a new attendance record of 115,318. Attendance at the Derby will be even higher, as will its television viewership.
In an advertising move typical of the market, Vonage, already powerful image on the Web, television, and in retail outlets, has signed on to sponser the 131st running of the Preakness Stakes…
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